Marketing Insights

Living in a city like Austin, there's never a dull moment. You could drive down the street to Zilker Park and have a picnic, or ride your...

Often, it becomes hard for companies to stay true to their roots once they expand and grow their audience. Since Austin has so many...

Often, people mistake Search Engine Optimization, SEO, for being more complicated than it really is. SEO, simply put, is a marketing...

Sometimes we get so caught up in promoting and advertising our products that we forget what the difference between right and wrong is....

In this day and age, it’s hard to stop yourself from getting off task at work and searching the web or talking to coworkers. We get it,...

Marketing truly has the power to make or break a company. Remember Blockbuster and Sports Authority? These are some examples of brand...

Our favorite time of the year is here! Spring is the season of growth and rejuvenation, two principles that are as important in business...

Instagram is a social media fad we don’t see dying anytime soon. Not convinced - see the stats below! It serves as a form of...

At Bare Bones Marketing we appreciate having fun, good music, and the art of marketing. So does the world famous music festival...

Guten Tag! It is officially SXSW week here in Austin, Texas! We couldn’t be more excited to share with you one of our favorite...

Ahoy there! 2016 was full of turbulent seas, but maybe you made it through on some strong sailing of your own. We’re already knee deep...

Small changes to your marketing mix can have a big impact -- especially if you tap the wealth of low-cost tools available to you online....

In our last blog, we explained why it’s so important to be specific when talking about what makes your product special in marketing...

The average consumer has an attention span of 8.25 seconds, so make your message count! Marketing gives you the opportunity to tell...

Why would your small business need to spend your valuable time and money on marketing? Besides, things like branding should take care of...

Guess what social media fans? Beginning this August, Instagram introduced a totally new feature called “Stories.” Stories is almost...

Have you wondered what Google AdWords can do for your business? Take a look at our blog post and you might get some of your questions...

Are you overlooking the value of direct mail? In the digital age of today, it can be easy to assume that e-mail marketing is the easiest...

Online advertising is always evolving and with more advances in technology comes more opportunity to market your brand or business. Most...

Take Small, Effective Steps Towards Your Goal It won’t happen overnight. Taking your business global doesn’t mean you have to jump fully...