Austin Businesses That Do Marketing Right
Updated: Apr 15
Often, it becomes hard for companies to stay true to their roots once they expand and grow their audience. Since Austin has so many unique traits, it's hard for local businesses to not catch on to the "Keep Austin Weird" slogan. We have selected a few Austin-based companies that have proven to demonstrate an exceptional marketing strategy.
Titos Handmade Vodka
Founded in the heart of Austin, Tito Beveridge started up Tito's Handmade Vodka after years of creating flavored vodka to give as gifts around the holidays. Tito's has proven to be successful by marketing their vodka genuinely and responsibly, creating campaigns to give back to their community, and most importantly, staying true to the Austin vibe that y'all know and love.
Yeti is an Austin-based manufacturer of products made to endure the tough outdoors. Founded by two brothers with a passion for hunting, fishing, and other adventures, Yeti marketed their products as high-end and indestructible, while consistently staying loyal to the origin and purpose of their brand. Their web design and social media marketing directly target's their desired audience, which continues to put Yeti a step ahead of their competitors.
Deep Eddy Vodka
Another company from the Vodka industry, Deep Eddy Vodka originated in Austin and has used their brand image and online presence to dominate in their field. Deep Eddy has made it clear through their marketing strategy that although they are expanding and have introduced locations out-of-state, they will always cherish Texas, and specifically Austin. Try to visit their tasting room just outside of Austin if you have the chance!
If you want your brand to stand out and make a name for itself like the companies listed above have done, contact Bare Bones Marketing today! We are ready to take your brand to the next level.