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Meet Katharina
Hi, I’m Katharina Gruber — founder, marketer, and creative partner behind Bare Bones Marketing.
After more than 25 years in marketing — working with companies across industries from packaging and printing to real estate, hospitality, and professional services — I’ve learned that every great brand starts with a clear story and consistent execution.
I approach every project with curiosity, collaboration, and care. My goal is simple: to make marketing feel easier, more strategic, and a little more enjoyable.
When I’m not working on campaigns or websites, you’ll find me outdoors — biking, swimming, golfing, or beach combing along the Southern California coast.
About Bare Bones Marketing
A boutique marketing consultancy helping businesses grow with clarity, creativity, and purpose.
Marketing that gets to the point
At Bare Bones Marketing, we believe marketing should be clear, focused, and effective — not complicated. We help businesses cut through the noise and communicate what truly matters.
Our work combines strategy, design, and content to help your brand show up consistently, attract the right audience, and generate real results. Whether you need a new website, stronger SEO, better messaging, or cohesive print and digital materials, we make marketing easier — and more impactful.
Our Approach
We believe clarity drives results. That’s why we start by understanding your business inside and out — your audience, your challenges, and your goals. From there, we create marketing that aligns with where you want to go and supports you every step of the way.
Our process is collaborative but efficient. We plan strategically, execute thoughtfully, and keep communication open so you always know what’s happening and why. No layers of account managers. No confusing jargon. Just experienced professionals focused on getting things done — beautifully and effectively.
Collaborative Partnerships
Behind every project is a trusted network of specialists we’ve worked with for years.
When a project calls for deeper expertise — advanced SEO, specialized design, or expanded production — we tap into proven partners who bring exceptional skill in their fields. This allows us to deliver high-quality work across disciplines while keeping your experience simple, seamless, and expertly managed.
Strategic Execution
Every project starts with a plan — and ends with purposeful action.
We combine research, experience, and thoughtful direction to create marketing that moves your business forward. No guesswork, no busywork. Just clear strategy turned into smart, effective execution.
Creative Thinking
Creativity isn’t just about aesthetics — it’s about solving problems beautifully.
We approach design and messaging with curiosity, fresh ideas, and a focus on what will genuinely resonate with your audience. The result: marketing that looks great, feels authentic, and communicates your value with clarity.