Marketing Insights

We’re all looking for ideas that spark creativity, boost business, or just make the morning commute a little smarter. These are the podcasts we actually listen to at Bare Bones Marketing — no jargon, no “guru talk,” just great stories, strategies, and the occasional laugh. Whether you’re a business owner, marketing manager, or creative thinker — these picks will keep your brain buzzing (and might even make you look forward to your next drive). The Mel Robbins Podcast If you e

Gen Z won’t answer your email. Millennials will Google you before they reply. Gen X will read the email, make a mental note, and forget to respond for three weeks. Boomers will just call you. If you’ve ever felt like marketing across generations is like speaking four different dialects of the same language — you’re not wrong. But once you understand how each generation thinks, shops, and makes decisions, you can fine-tune your message without losing your brand voice. Why Gene

Ever wonder why you picked one vendor over another — even when their quotes, services, and promises all looked the same? Or why some brands just feel right , while others make you hesitate? It’s not luck. It’s psychology. And if you run a business or handle marketing, understanding it can make all the difference between “no response” and “where do I sign?” The Myth: People Buy Logically Most businesses assume their buyers make rational decisions.They compare pricing, read spe

Running a restaurant in Southern California is exciting but also fiercely competitive. You want your place to stand out, attract more customers, and keep them coming back for more. But how do you do that without breaking the bank or getting lost in the noise? That’s where smart, effective restaurant marketing ideas come in. Bare Bones Marketing is here to share some practical, no-nonsense tips that can help your restaurant grow and thrive. Fresh Restaurant Marketing Ideas Tha

In 7 seconds, visitors decide if your brand is for them. Use this simple homepage clarity checklist to pass the test and win more leads. Why 7 seconds? Most visitors skim. In roughly seven seconds, they decide: stay, scan, or bounce . Your job isn’t to be clever—it’s to be unmistakably clear. “If a stranger can’t tell what you do in 7 seconds, you’re losing leads you already paid to attract.” The 7-Item Clarity Homepage Checklist (do this in 20 minutes) Open your homepage on

If you’re managing a business in Southern California or you handle the marketing for your employer, you probably already know how important it is to stand out online. But with so many marketing options out there, where do you start? One of the smartest moves you can make is to invest in professional blog writing. It’s not just about filling your website with words—it’s about creating content that connects, informs, and drives real results. And we are not talking about an AI w

The Rise of AI in Marketing — and Why Small Businesses Still Have the Advantage Artificial intelligence is reshaping marketing at...

Building a strong online presence is no longer optional for businesses. If businesses want to stand out, attract customers, and grow...

In 2025, not having a Website Isn’t an Option. It’s surprising, but even today, 17% of small businesses still don’t have a website.  Some...

Running a website is more than just having pages online — it’s about creating an experience that builds trust, engages visitors, and...

Holiday Marketing Starts Now: How to Get Your Website Ready for the Season The holiday season has a way of sneaking up on businesses. One...

If you’re running a law firm, you might be wondering, “Do I really need SEO?” The short answer: absolutely yes. In today’s digital world,...

If you want to get strong holiday sales, you have to begin the preparations much before D-Day’s arrival. Early planning and preparation,...

For medium-sized businesses in Southern California, establishing brand visibility is crucial. Navigating the multitude of available...

With many people joining social media sites regularly and using them actively, having a robust social media presence today has become a...

Is your business consistently experiencing a few slower days every month for a significant period of time? Have its sales become leveled...

As things are finally looking positive with life slowly becoming normal, it’s time to prepare your business to handle the holiday season....

The holidays are undeniably the best time to showcase your brand in front of a huge number of people and boost profits. But to grab...

If your business website uses multimedia assets and you want to leverage them optimally to connect with an international audience, you...

With the most popular shopping weekend of the year only a couple of months away, businesses are getting prepared to make the most out of...