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marketing across generations and how to do it

What Clicks: Marketing Across Generations (Without Losing Your Brand Voice)

Gen Z won’t answer your email. Millennials will Google you before they reply. Gen X will read the email, make a mental note, and forget to respond for three weeks. Boomers will just call you. If you’ve ever felt like marketing across generations is like speaking four different dialects of the same language — you’re not wrong. But once you understand how each generation thinks, shops, and makes decisions, you can fine-tune your message without losing your brand voice. Why Gene

3 min read

The 7-Second Homepage Test: A Simple Clarity Checklist

In 7 seconds, visitors decide if your brand is for them. Use this simple homepage clarity checklist to pass the test and win more leads. Why 7 seconds? Most visitors skim. In roughly seven seconds, they decide: stay, scan, or bounce . Your job isn’t to be clever—it’s to be unmistakably clear. “If a stranger can’t tell what you do in 7 seconds, you’re losing leads you already paid to attract.” The 7-Item Clarity Homepage Checklist (do this in 20 minutes) Open your homepage on

2 min read