How to Promote Your Small Austin Business
Updated: Apr 11
The nice thing about Austin is that we are surrounded by activities and events of all different kinds. Ranging from live-music scenes to lake activities to the University of Texas, Austin is a great place to network and get yourself out there.
By visiting some of the many websites that keep you up-to-date on Austin events, it isn't difficult to find events that relate to your business, and give you an opportunity to sponsor.
Take Advantage of Events
Building your presence at events around Austin will attract a more local audience and allow you to scope out nearby competitors. For example, if you are a local clothing company, you could appear in the shopping section at the Austin City Limits Music Festival!
Networking Events around Austin, TX
Oh, the power of networking. Building a network face-to-face makes your connections all that more genuine and memorable. Luckily, Austin can facilitate that through the endless coffeeshops, bars, parks, and restaurants that it has to offer. The more you get your brand image out in the open, the more likely the power of "word of mouth" will work for you. Meeting potential business partners in person leads to making relationships that can last.
Build Partnerships with other Austin businesses
One last promotion technique that can happen right here in Austin is partnership. Since so many Austin businesses have similar mentalities, you will probably be able to find another company that provides a synergy that can't be broken. Like the quote that has been engraved in all of our brains, "There is no I in team." This can be true for business environments as well.
If you need help promoting your small Austin business or Austin Start-up, let us know. We provide free marketing consultations to determine if we would be a good business fit. Call us today at 512.571.2296.