Online Marketing

Gen Z won’t answer your email. Millennials will Google you before they reply. Gen X will read the email, make a mental note, and forget to respond for three weeks. Boomers will just call you. If you’ve ever felt like marketing across generations is like speaking four different dialects of the same language — you’re not wrong. But once you understand how each generation thinks, shops, and makes decisions, you can fine-tune your message without losing your brand voice. Why Gene

In 7 seconds, visitors decide if your brand is for them. Use this simple homepage clarity checklist to pass the test and win more leads. Why 7 seconds? Most visitors skim. In roughly seven seconds, they decide: stay, scan, or bounce . Your job isn’t to be clever—it’s to be unmistakably clear. “If a stranger can’t tell what you do in 7 seconds, you’re losing leads you already paid to attract.” The 7-Item Clarity Homepage Checklist (do this in 20 minutes) Open your homepage on

If you’re managing a business in Southern California or you handle the marketing for your employer, you probably already know how important it is to stand out online. But with so many marketing options out there, where do you start? One of the smartest moves you can make is to invest in professional blog writing. It’s not just about filling your website with words—it’s about creating content that connects, informs, and drives real results. And we are not talking about an AI w

In 2025, not having a Website Isn’t an Option. It’s surprising, but even today, 17% of small businesses still don’t have a website.  Some...

Running a website is more than just having pages online — it’s about creating an experience that builds trust, engages visitors, and...

Did you know that digital ad spend across the globe is predicted to cross $427 billion by 2022, according to eMarketer? Since the world...

In today’s cutthroat competition, it’s needless to say that regardless of the niche and volume of your business, you need to have a...

Pinterest is surely less popular compared to Facebook and Instagram but it could be your one of the most effective digital marketing tool...

Search Engine Optimization, or SEO for short, is the term to describe how visible your website or domain is within a regular search...

At Bare Bones Marketing we love social media, we create content, and we grow companies through their social media presence. Now it’s time...

Multicultural marketing is the act of marketing to a different culture than the one associated with your location, or marketing to...

Work can either be a place of creativity, excitement, and fun or a place of gloom, stress, and endless hours. A key deciding factor on...

Living in a city like Austin, there's never a dull moment. You could drive down the street to Zilker Park and have a picnic, or ride your...

Ahoy there! 2016 was full of turbulent seas, but maybe you made it through on some strong sailing of your own. We’re already knee deep...

This is our last post of the 4 part Onsite SEO series for Bare Bones Marketing. Today we are focusing on ways that small businesses...

Bare Bones Marketing continues the 4 part series of how to integrate SEO in websites for business owners. stay tuned to learn about all 9...

Bare Bones Marketing continues the 4 part series for simple ways to integrate onsite SEO. Stay tuned to learn all 9 ways to incorporate...

Bare Bones Marketing wants to share with local business owners simply ways to improve their onsite SEO. This blog is the 1st part of a 4...