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4 Digital Marketing Trends That Are Creating A Buzz In 2020

Did you know that digital ad spend across the globe is predicted to cross $427 billion by 2022, according to eMarketer? Since the world has now become a global village, thanks to emerging technologies, information sharing has also become easier than ever. As a result, the digital marketing landscape has been experiencing constant changes with new channels being introduced continuously. Now the question is among all the digital marketing channels available, which ones should you adapt to? As a leading name in digital marketing, Dallas landscape, we continuously monitor and evaluate the trends in our field and follow the most effective ones for our work. Here, we’ve outlined the top four of them for you to check out.

1. Chatbots

Chatbots are one of the most significant contributions from AI and have changed the way of communication between businesses and customers. Your site visitors or customers can connect with these customer service agents around the clock to get answers to their queries. Across the globe, a vast number of businesses are leveraging the power of chatbots, and the number is expected to increase only. So much so that chatbots are expected to manage 85% of customer interactions by 2020, according to Gartner.

2. Voice search

We’ve already seen the rise of voice-powered search in 2019, and this year, it’s going to change the game of digital marketing. You are probably aware of voice assistants like Alexa, Siri, and Google that are capable of reading text, searching for things, etc. However, if you take a closer look, you’ll see that these voice assistants aren’t mainly aimed at converting traffic into sales. But then, enters Jetson AI. What it does is making people buy from your site utilizing voice search. The best part about it is the ability to learn from individual consumers and customize the interactions accordingly.

3. Conversational marketing

Conversational marketing is all about being able to engage with consumers in real-time, understand their needs in a better manner, and connect them to solutions more quickly. 82% of customers want an immediate response when they have a question. Chatbots can undoubtedly help you in this well, but you should understand that conversational marketing involves a more human aspect and in a more engaging way. You can check out a leading conversational marketing tools provider such as Twilio or Drift to understand what value it can bring to the table.

4. Micro-influencer marketing

We don’t think you need any introduction to influencer marketing that has been one of the most effective digital marketing trends for some years now. However, we want you to understand the newer concept of micro-influencer marketing that essentially follows the same philosophy as influencer marketing does but on a narrower scale. The term “micro-influencer” stands for medium-sized influencers with smaller followings than their more popular peers. The key reason behind the increasing popularity of micro-influencer marketing is that here, the individuals are considerably less expensive and usually can dedicate enough time to engage with their followers. According to a study from Adweek, micro-influencers offer 60% higher engagement compared to influencers with more followers.

Summing Up

It’s important to understand that there are two types of trends in the digital marketing landscape – first, the ones you can implement right away regardless of the industry you are into, and second, the ones that are only relevant to some specific sectors and industries. What we are trying to mean is don’t start following a trend without evaluating if it’s ideal for your business and your industry as a whole.

If you are looking to partner with a top-tier digital marketing agency, Dallas, contact the digital marketing specialists at Bare Bones Marketing! Call us at 512.571.2296 or email us at and we’d be happy to help.


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