Holiday Prep your Website – Why Now Is the Time

Bare Bones Blogger
Sep 17
2 min read

Holiday Marketing Starts Now: How to Get Your Website Ready for the Season

The holiday season has a way of sneaking up on businesses. One day it’s back-to-school, and the next it’s Black Friday. If you wait until November to start prepping, you’ll already be behind. Smart businesses use the fall months to plan ahead, so by the time customers are shopping, everything is ready to go.

website marketing for the holidays in orange county, ca — Get your website ready for the holiday shopping season.

Here are a few ways you can prepare your website today to capture more sales this holiday season:

1. Refresh Your Website Visuals

Seasonal website banners, updated homepage graphics, or even a temporary holiday color scheme can make your site feel fresh and timely. Adding gift guides, holiday collections, or festive landing pages keeps customers inspired.

2. Create Promotions and Coupons

Holiday shoppers are looking for deals. Think about creating special discount codes, buy-one-get-one offers, or free shipping thresholds. Time-sensitive promotions (like “12 Days of Deals”) keep people coming back.

3. Collect Email Subscribers

Holiday traffic is a golden opportunity to build your email list. Add a pop-up to encourage signups, offer a holiday freebie or coupon, and make sure your list is ready for seasonal campaigns.

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4. Optimize E-commerce Experience

Shoppers want simple, fast checkouts. Test your cart and payment flow now — before traffic spikes. Make sure your site is mobile-friendly, as most holiday shopping happens on phones. Streamline your product descriptions and make sure photos look sharp.

5. Add Extra Holiday Features

Gift cards, wish lists, FAQs, or extended return policy information can set your site apart and ease customer concerns. Little touches go a long way in making the buying decision easier.

The Bottom Line

Holiday marketing doesn’t have to be stressful — but it does require planning. By preparing now, you can capture the seasonal rush instead of scrambling last minute.

✨ Need help making your site holiday-ready? At Bare Bones Marketing, we help businesses update banners, create promotions, streamline e-commerce, and get campaigns live in time for the holidays.