The holidays are undeniably the best time to showcase your brand in front of a huge number of people and boost profits. But to grab shoppers’ attention, you must have an effective marketing strategy.
If you haven’t developed one, consider the following five tips as the pillars of your marketing strategy. If you already have one, ensure you haven’t missed any of these.
1. Create Useful Seasonal Content
Create informational pieces of content that are targeted at providing effective tips and tricks to help the shoppers. While producing content, mention how your business’s products/services can benefit them. Make sure not to force the products/services onto readers, or it’ll trigger a negative impression.
In the content, you should also mention any new product your business is planning to launch this season and any event where it’ll be participating in. Creating product buying guides is also an
effective idea to help shoppers and promote products/services.
2. Focus On Email Marketing
During the holiday season, people frequently find themselves on the go. Therefore, your target customers won’t have lots of time to thoroughly go through physical mails. But one thing is guaranteed that they’ll be checking their email inboxes most frequently.
Businesses send a wide range of offers using emails during the entire holiday season. And as shoppers want to grab the best deal, they keep on checking their emails.
Remember to mention the seasonal product line, sales, promotions, and deals in the emails. You should also send season’s greetings along with other exclusive offers. In email marketing, the basic objective is to keep the subscribers engaged and informed, which often leads to additional sales for your business.
3. Build a Sense Of Urgency And Excitement
For many shoppers, the holiday season brings an exciting time. From grabbing a holiday deal to buying an ideal gift for someone special – there’re lots of things that keep them excited. By leveraging the excitement and creating a sense of urgency, you can boost your business’s profits.
You can use limited-time discount codes and countdown timers on your business website and in email and social media marketing campaigns. These tools typically encourage shoppers to complete their purchases quickly.
Note that you shouldn’t create a sense of despair by utilizing copy that says something like “final opportunity” or “last chance” unless the specials are actually about to end. It may generate a negative perception of your brand.
4. Leverage Social Media Marketing
Since a huge number of people now use social media, overlooking social media marketing simply means losing a significant opportunity to reach new customers and engage present ones.
For instance, you can make use of hashtags on platforms such as Twitter and Instagram. With hashtags, it becomes easier to spread the word about your brand’s sales/promotions. And these are easy to remember making it easier for potential customers to recall your brand’s name quickly. Remember to use branded hashtags instead of generic ones to dominate search feeds for certain phrases.
5. Use Digital Marketing
Most shoppers start their search for products/services online. Therefore, by obtaining higher search rankings, your brand can quickly appear in front of them.
Make sure to run PPC ads and use online advertising to get the deals and promotions in front of shoppers who may not even know your brand’s name. You can also use Google AdWords to ensure your target audience can find your business when they’re searching for products/services related to your industry.
In Conclusion
A successful holiday marketing strategy involves many other details that need to be taken care of to get the desired results. If you’re looking for any help with your marketing strategy, contact us today, and we will help you get the desired results in the upcoming holiday season.