Why Your Business Must Be On Social Media

With many people joining social media sites regularly and using them actively, having a robust social media presence today has become a must for any business. The skyrocketing growth of social media hasn’t only transformed how companies do business but also opened doors to new opportunities. And since the social media industry is projected to become even bigger in the upcoming years, it’s the right time to leverage it if you want to grow your business.

If you’re still wondering why you should invest time and effort to bolster your business’s social media presence, the following pointers should help make up your mind.

Improve Brand Awareness

Social media has proven to be one of the most effective tools for developing brand awareness. While the process is simple, it could improve your business’s brand awareness. First, you need to find your target audience’s preferred social platform. Second, you start building conversations. If your company can get involved in the conversations, it shouldn’t take much time to build a solid base of followers.

Increased Inbound Traffic

Imagine your business doesn’t have a social media presence. Even if you create the best piece of content in your industry and post it on your business website’s blog, its reach will only be limited to those who already know your business or industry or your circle of customers. But when you share the content at the appropriate time on social media, its reach will be dramatically expanded. And when a large number of people go through the content and come to know about your business, some of them will eventually become customers.

Exceptional Customer Service

Many people, including your existing customers, actively use social media. Since social media presence is all about building and maintaining conversations, your business can address the complaints of its current customers while demonstrating a high level of customer service to potential customers. If you can respond to the comments and questions in a timely fashion and help resolve the customers’ issues, it’ll automatically lead to better customer satisfaction. Once your business has gained such a reputation, the followers will naturally spread the word about it.

Cost-Effective Method to Capture Leads

If you want to take a step further, you can opt for paid advertisements to ensure your business can reach even more customers. These are still relatively lower than most digital marketing methods. If you don’t have time to invest in social media marketing, you can hire a top-tier digital marketing agency to take care of it.

Improve Brand Loyalty

It’s important to understand that having many followers on social media doesn’t make much sense if they aren’t loyal to your business. On the other hand, having a large number of loyal followers leads to better engagement and, in turn, better conversions. Apart from having a robust social media strategy, you can use other simple methods to improve brand loyalty on social media. For instance, you can share high-value content, maintain consistency throughout the interactions, and knowledgeably respond to queries. These may seem a little difficult initially, but once the relationships are built, and your brand’s authority is established, it’ll continue generating an exceptional return on investment for a long time.

Social media has come a long way from being just avenues for communicating with family and friends. As you can see above, for businesses, it’s no longer a choice to be on social media. So create your business’s social media pages today and leverage the fast, inexpensive, and effective avenues to reach a wider audience.

For help with your social media marketing, reach out to us. We can take a look and give you a free 30 minute consultation. Call us at 512.571.2296 or email us at info@barebones-marketing.com