Which Social Media Platform Should You Use?
Updated: Apr 11
Marketing truly has the power to make or break a company. Remember Blockbuster and Sports Authority? These are some examples of brand images that pop into our heads when we think of brands we purchased as children that have now slowly fizzled away. Some companies don’t take the necessary steps needed to stay up to date with marketing trends to really get their product out there. With that being said, social media content is essential in today’s digital world. It’s important to keep in mind which social media platform you are using to truly grasp your audiences attention.
Whether it be Facebook, Twitter, or Instagram, or LinkedIn, we all use some sort of social media to market our company, products, and even ourselves! All of these platforms can be used in their own unique way and can carry different types of messages. For example, Facebook can be used to post articles and videos, while Twitter is more aimed towards comments and retweets. Here are some tips for each one.
Instagram is effective in targeting Millennials, Gen Z, and Gen X. Engagement is generally higher on Instagram than on Facebook, so construct Instagram posts carefully. Also, keep in mind that two-thirds of Instagram’s users are middle-aged women. Instagram works well for tangible products where consumers can view the product or service, and clearly see or visualize the results. For example, beauty, health, and food products can be marketed on Instagram quite effectively.
This social media platform allows you to take advantage of the News Feed, and use ads to target your consumer while they are catching up on all of their friends activity. Posting natively and organically on Facebook enables your audience to escape the dreaded links they come across on almost all social media accounts. Additionally, optimizing Open Graph tags help you make your content look exactly how you want it to look, and increase your shares.
The beloved hashtag! Twitter is place for users to comment on tweets and retweet posts they care about. Fostering conversations on Twitter and encouraging consumers to be engaged can allow your company to make many connections. Twitter is useful for articles, short thoughts, and images/videos.
LinkedIn is a great place for job seeking, of course, but also a great opportunity for you to share information about your company and connect with other companies in and out of your field. This is a platform that is often overlooked, but has many effective uses. Also, don’t be afraid to invest in some of LinkedIn’s paid options to boost brand awareness!
The examples included above are only a few of the many social media platforms that are available in today’s digital world. A marketing agency like Bare Bones can help you optimize your social media efforts and decide which platform(s) would work best for your company. These little things can make a bigger difference than you think!
References: http://marketingland.com/over-20-experts-share-powerful-tips-for-top-social-media-platforms-106380 https://www.forbes.com/sites/groupthink/2017/06/05/6-ways-to-supercharge-your-content-and-build-your-brands-audience/4/?ss=sales-marketing#44fa75234470