Small changes to your marketing mix can have a big impact -- especially if you tap the wealth of low-cost tools available to you online. Here are five small marketing changes that you can make now to boost your sales.
1. Put your social media links in your e-mail signature.
By including a link to your Twitter, Facebook, LinkedIn and Google+ page at the bottom of the signature file in your e-mail messages, you can spread the word about your business every time you hit the Send button.
2. Turn the back of your business card into a promo.
The back of your business card is advertising real estate that you own, and, best of all, it's free. By featuring a photo of yourself, a picture of your product, a 10 percent off coupon, or a list of services that your company provides, you can turn your business card into a powerful marketing tool. That extra info can be a great conversation starter and it also allows you to convey important facts about your business during those precious moments when you have someone's attention.
3. Revamp your website.
If you've already spent the money to build a website, it may be time for a facelift. Dynamic content is key for a successful website, so make sure you are adding / updating your content online on a regular base. This could be in a form of a blog, changing images and wording and adding a video. Updating a portfolio or client list with logo is also a good way to stay up to date. Nothing worse than a stale website - they only thing it will catch are spiderwebs not leads.
4. Position yourself as an expert.
There's nothing that builds your brand faster than free advice. Whether you're a landscaper, a handbag designer or a dog walker, your expertise will have customers knocking at your door offering to pay you to help solve their problems. The key is to give away thought leadership to build an audience. This can be done through your social media platforms and your blog.
5. Business Listings.
Give your SEO a boost by making sure you have your company profile listed in as many online directories as possible. Most important ones are Google My Business, Yelp, Bing Places for Businesses and Yahoo Local. This will give you more online visibility and help with higher rankings in search engines. Make sure you fill out the profiles as detailed as possible for maximum impact.
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