#socialmedia

2 min

Austin's Local Social Media

At Bare Bones Marketing we love social media, we create content, and we grow companies through their social media presence. Now it’s time we give some appreciation to a few of our favorite Austin, Texas social media platforms created by local businesses. A few of our favorites include @daintyhooligan_austin and @zilkerbark. We hope they give you some social media inspiration! @daintyhooligan_austin @daintyhooligan_austin has very diverse content, while still channeling a cons

5 Ways to Make Your Marketing Stand Out This Holiday Season

Bare Bones Blogger

2 min

5 Ways to Make Your Marketing Stand Out This Holiday Season

It’s that time again… the holiday season. With the stress of buying gifts, hosting family, decorating the house, and much more weighing people down, the importance of marketing around this time is usually forgotten. However, it happens to be the time of year where marketing needs the most attention! Set some time aside to ensure that your company’s marketing strategy will be as strong as ever this holiday season. 1. Focus on value rather than discounts We know, it’s an easy t

Bare Bones Blogger

2 min

Multicultural Marketing

Multicultural marketing is the act of marketing to a different culture than the one associated with your location, or marketing to multiple different cultures. As globalization increases so does immigration and trade. This makes multicultural marketing very important. In order to grow your business you must understand the different cultures and languages of people in your country as well as countries you are marketing too, especially the ones who have a different cultural bac

Bare Bones Blogger

2 min

What You Probably Don't Know About SEO

SEO (Search Engine Optimization) has a bigger influence on the popularity and relevance of our companies than we think. If your website or content isn't relevant on a search that it should be, you might have some work to do. Often, SEO is overlooked by small businesses. However, you could actually be using it as a secret weapon. 91% of internet users use search engines every month Whenever any sort of question comes to a persons mind, usually the first thing they do is look i

Bare Bones Blogger

2 min

3 Ways to Professionally Use Snapchat

It can be crazy to think that there is an app that shows a photo for a maximum of 10 seconds, and then vanishes! Yes, snapchat can be known as the "selfie" social media platform, but you would be surprised about how you can use it professionally. Here are a few functional ways to incorporate Snapchat into your business: Capture live events Have a product launch coming up and want to show customers how to use your new creation? Snapchat it! Having a live feed makes the custome

Bare Bones Blogger

1 min

HOTTEST Marketing Trends Right Now

We all know the marketing industry is constantly changing. At times, it can be hard to keep up. Luckily, technology and research are here to help us! Here are some marketing trends that have proven to be quite popular in 2017. One thing that a lot of companies are starting to focus more and more on is customer experience. Since it is so easy for customers to post negative (or positive) reviews online that can make or break a company, people are starting to care more what othe

Bare Bones Blogger

2 min

How to Up Your Social Media Game

What's all this hype about social media? It allows friends to connect, people to follow their favorite companies, companies to interact with each other, and much much more. Additionally, different platforms serve for their own unique purposes, making the options for positing content endless. However, it can get hard to keep all of your social media accounts strong and different from others. Here are some tips on how to make your social media game the best it can be. Find your

Which Social Media Platform Should You Use?

Bare Bones Blogger

2 min

Which Social Media Platform Should You Use?

Marketing truly has the power to make or break a company. Remember Blockbuster and Sports Authority? These are some examples of brand images that pop into our heads when we think of brands we purchased as children that have now slowly fizzled away. Some companies don’t take the necessary steps needed to stay up to date with marketing trends to really get their product out there. With that being said, social media content is essential in today’s digital world. It’s important t

Navigating Your Way through Marketing Trends in 2017

Bare Bones Blogger

2 min

Navigating Your Way through Marketing Trends in 2017

Ahoy there! 2016 was full of turbulent seas, but maybe you made it through on some strong sailing of your own. We’re already knee deep into 2017, so let’s take a bird’s eye view on what’s on the horizon in the marketing world for this New Year. Mobile First Mobile is becoming more and more important in the world of digital marketing, so focusing your business on mobile compatibility will be essential going forward. According to Google, more searches are conducted in the US on

5 Small Changes to your Marketing can have a Huge impact

Bare Bones Blogger

2 min

5 Small Changes to your Marketing can have a Huge impact

Small changes to your marketing mix can have a big impact -- especially if you tap the wealth of low-cost tools available to you online. Here are five small marketing changes that you can make now to boost your sales. 1. Put your social media links in your e-mail signature. By including a link to your Twitter, Facebook, LinkedIn and Google+ page at the bottom of the signature file in your e-mail messages, you can spread the word about your business every time you hit the Send

Bare Bones Blogger

1 min

How to tweet like a Pro

Twitter - we all heard of it, many know it well and others have never been on it. As a business owner or somebody in charge of marketing, I hope you are not one of the latter ones. But, many are still intimidated about it or not sure if it is worth it to add to your marketing mix. Here some facts that might show it is not a question whether your business should be on Twitter or not: 302 million monthly active users 500 million Tweets are sent per day 80% of Twitter active use

What we can learn from Google Plus demise

Bare Bones Blogger

2 min

What we can learn from Google Plus demise

June 2011 - I remember the hype well! Google is coming out with its own social media platform, omg! What will Facebook do now? What is the impact on the marketing world? How successful will it be? Since it was Google that launched it, there was not doubt with most experts, that this will be huge! After all, it is Google! And Google helped with the hype - an 'invitation-only' phase allowed only 'VIPs' to use the platform - everybody else had to wait..... uh so exciting.... you

How to better your SEO with inbound marketing and social media!

Bare Bones Blogger

1 min

How to better your SEO with inbound marketing and social media!

To get high search engine rankings, you should be providing quality inbound links to related, quality page contents. Make sure to always build links and the more you can get without spamming, the better. Studying the competition will help you get a higher ranking faster, and you won't be doing it blindly. Make sure to also look at page structure, content, and so on. The more social media properties the better In your marketing efforts, it is also important to take advantage o