The holidays are always composed of cheery, brightly decorated, and overcrowded chaos as consumers flood malls, run from store to store, and stress about what on Earth they are going to get their cousin they haven’t seen in three years as a gift. Here is where your company needs to help out these consumers with some strong holiday marketing. Show your consumers where, when, and what to buy for each family member or friend. Follow these 5 simple steps: 1. Don’t forget charity!
First and foremost SEO stands for Search Engine Optimization. SEO marketing is crucial to being found on the web by both users that know your company and by users who may not know your company yet, but need its services. It is the process of making your website appear at the top of the relevant webpages when certain items are searched for through any search engine. The higher up your webpage appears in the listing the more relevant it is considered to be, and the more likely
At Bare Bones Marketing we love social media, we create content, and we grow companies through their social media presence. Now it’s time we give some appreciation to a few of our favorite Austin, Texas social media platforms created by local businesses. A few of our favorites include @daintyhooligan_austin and @zilkerbark. We hope they give you some social media inspiration! @daintyhooligan_austin @daintyhooligan_austin has very diverse content, while still channeling a cons
Multicultural marketing is the act of marketing to a different culture than the one associated with your location, or marketing to multiple different cultures. As globalization increases so does immigration and trade. This makes multicultural marketing very important. In order to grow your business you must understand the different cultures and languages of people in your country as well as countries you are marketing too, especially the ones who have a different cultural bac
Most marketing tactics trigger emotions in their targeted consumer. The problem with is that typically the emotions they trigger are negative ones. The consumer will leave the ad feeling jealous, out of place, angry, and even sad. Marketing strategies will tell the consumer they aren’t living life right without this product, or the world is ending unless they support a cause, and even that they haven’t been on a truly luxurious vacation before like the people they show on TV.
Guten Tag! It is officially SXSW week here in Austin, Texas! We couldn’t be more excited to share with you one of our favorite international booths, German Haus. German Haus is a great experience to immerse yourself into the German culture whether you go for a few hours or you go for a few days! The booth includes German companies, artists, natives, and information on the latest technology and trends in Germany. For anyone, especially if you are involved in the world of busi
Ahoy there! 2016 was full of turbulent seas, but maybe you made it through on some strong sailing of your own. We’re already knee deep into 2017, so let’s take a bird’s eye view on what’s on the horizon in the marketing world for this New Year. Mobile First Mobile is becoming more and more important in the world of digital marketing, so focusing your business on mobile compatibility will be essential going forward. According to Google, more searches are conducted in the US on
Small changes to your marketing mix can have a big impact -- especially if you tap the wealth of low-cost tools available to you online. Here are five small marketing changes that you can make now to boost your sales. 1. Put your social media links in your e-mail signature. By including a link to your Twitter, Facebook, LinkedIn and Google+ page at the bottom of the signature file in your e-mail messages, you can spread the word about your business every time you hit the Send
The Holiday season is fast approaching! And that means your business has a great opportunity to incorporate seasonally themed ideas into your marketing. It is never too early to plan for this time of the year, take some time now to prepare for Holiday events, office decor, and gifts for your business members and customers. To help you get a head start, we compiled a list of seasonally themed ideas for any kind of business. Here are 12 Creative Marketing Ideas for the Upcoming
Take a moment to think about how many times you have reached for your phone today. You’ve most likely caught up on all of your unread text messages and emails, checked google maps for current traffic to work, and searched on the internet for a quick meal near by. All of this is done daily on your handy dandy smart phone, and let’s face it, your laptop is basically collecting dust except for the occasional nights on netflix. As a business owner you have grown to appreciate you
Word of Mouth (WOM) is always the best way to get a new client because referral prospects have likely already had a conversation about you with an impartial third party, and have mostly made up their mind to work with you -- regardless of your price. You have earned the opportunity because you are seen as an expert in your field. The person that uttered your name has confidence in your abilities and feels comfortable to put their reputation on the line by recommending you. W