First and foremost SEO stands for Search Engine Optimization. SEO marketing is crucial to being found on the web by both users that know your company and by users who may not know your company yet, but need its services. It is the process of making your website appear at the top of the relevant webpages when certain items are searched for through any search engine. The higher up your webpage appears in the listing the more relevant it is considered to be, and the more likely a user will go to your website.
How might you boost your SEO?
To begin you must first ensure that your company’s website itself is staying relevant, and has all of the details it needs. Make sure that your website has page titles and subpage titles that are keywords relevant to your business and follow a theme. Provide keywords among the text of your pages as well. You must also make sure that your website is updating its content regularly to stay relevant, and that the content is following the correct theme. For example post consistent blogs, articles, or EBooks from your website.
Next you can get into the nitty gritty of SEO. Ensure that you are also providing keywords in your meta tag, which is what appears on the search engine results. You should also have the option of tagging the content within your website, such as videos, photos, and blogs to help drive traffic. Along with tagging, submit your company website to be featured on other search engines such as the yellow pages, Ask.com, and any other place someone may go to find a business.
SEO is a large contributor to website success and in turn business success. Bare Bones understands this and would be more than happy to create an SEO plan that fits your company’s theme and traffic needs.