Instagram is a social media fad we don’t see dying anytime soon. Not convinced - see the stats below! It serves as a form of communication, a way to save pictures, a form of marketing for companies, and has turned users into “influencers”. In fact there are 8 million registered businesses using Instagram business profiles! As Instagram is creating new jobs, forms of communication, and marketing tactics, users are trying to master the technique of increasing account followers, and likes.
We have put together 5 key tactics that will help to boost your Instagram.
Hashtags are words added behind a pound symbol (#) to be put in the caption of a post. These hashtags act as keywords people can search and be led to your post. With over 95 million pictures posted to Instagram per day these hashtags will sure come in handy.
Tactic #2: Associate yourself with others!
Research accounts that have similar interests, similar bios, or have followers that you want. Like, comment on, and follow as many similar accounts as possible. There are over 600 million instagram accounts with 400 million active everyday, so it shouldn’t be too hard to interact! When you interact with another account it is more likely that they will follow you back and continue for a while. After all, accounts like the attention.
Tactic #3: Location, location, location!
Tagging a location in a post will associate the image with a place. Many users will try to find images based on a place they have been to or are wanting to visit. By adding the location it gives users another avenue to stumble across a post they may like. Location tagging is always helpful when 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
Tactic #4: Share your story!
An Instagram story works just like a Snapchat story. It can be used to post videos and pictures that go away within 24 hours. Normally they are just pictures and videos of your everyday life. By posting an Instagram story you can appear across the top of other people’s accounts with similar interests.There have been over 40 billion posts of photos and videos since Instagram’s conception so this fun story feature is changing up the game. It also establishes a more personal connection with your current followers.
Tactic #5: Mix it up and have fun!
Since the photos and videos with the most engagement are more likely to appear at the top of users’ Instagram feeds you want your account to be as engaging as possible. Mix up your posts between photos and videos, especially since videos are proven to be more engaging than photos due to their movement and added details. Also try and mix up the types of posts you are publishing. By having different content it keeps the user coming back to see what is new on your account.
In March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad. Take advantage of Instagram and use these 5 key instagram tactics to get your posts rocking!