At Bare Bones Marketing we love social media, we create content, and we grow companies through their social media presence. Now it’s time we give some appreciation to a few of our favorite Austin, Texas social media platforms created by local businesses. A few of our favorites include @daintyhooligan_austin and @zilkerbark. We hope they give you some social media inspiration! @daintyhooligan_austin @daintyhooligan_austin has very diverse content, while still channeling a cons

Multicultural marketing is the act of marketing to a different culture than the one associated with your location, or marketing to multiple different cultures. As globalization increases so does immigration and trade. This makes multicultural marketing very important. In order to grow your business you must understand the different cultures and languages of people in your country as well as countries you are marketing too, especially the ones who have a different cultural bac

When customers are in the buying mindset, they are looking for products and services that stand out from the crowd. They see new purchases as losing money, so they want to spend their money on something that they think will truly benefit them, and something that they can stick with or go back to. When customers come across a brand that has a story to tell and a purpose behind it, they are far more intrigued. Would you buy an abandoned house? You can use house hunting as an ex

Living in a city like Austin, there's never a dull moment. You could drive down the street to Zilker Park and have a picnic, or ride your bike downtown and find a cool outdoor bar with a live band. Point being, there is always something going on. As a small business owner, it is time for you to start taking advantage of these events! Social media marketing is a strategy that isn't going away any time soon, so it's time to start learning the ins and outs. Attending these event

You’ve see them everywhere. . . In text messages, on Facebook post, photos, and Twitter updates. Hashtags are now used on almost every social media cite and can be found all over the internet. But why are they so important? And how can you use them to market their brand or business? As a business owner you can’t ignore them. It is essential that you learn how to strategically integrate tagged topics. They can not only help expand your customer reach, but also target your audi