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Why Telling a Story Sells Better

A vintage keyboard

When customers are in the buying mindset, they are looking for products and services that stand out from the crowd. They see new purchases as losing money, so they want to spend their money on something that they think will truly benefit them, and something that they can stick with or go back to. When customers come across a brand that has a story to tell and a purpose behind it, they are far more intrigued.

Would you buy an abandoned house?

You can use house hunting as an example. Would you rather buy a house from a kind family that has a backyard that they would grill out in and play soccer every Sunday together or an abandoned house that has sat there alone for the past year? Same with a brand, having positive memories associated with something makes you more inclined to go through with it.

Being knowledgeable about the history or production of a product or service can be very beneficial as well. Telling the story of how a company came about, or what the symbol on a t-shirt represents connects the customer to the brand, and familiarizes them with what exactly they are getting themselves into.

Here at Bare Bones Marketing, we are passionate about every brand we work with. We understand that a brand is more than just a simple logo, and we want to help you tell your story. Contact us today for more details!

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