Marketing truly has the power to make or break a company. Remember Blockbuster and Sports Authority? These are some examples of brand images that pop into our heads when we think of brands we purchased as children that have now slowly fizzled away. Some companies don’t take the necessary steps needed to stay up to date with marketing trends to really get their product out there. With that being said, social media content is essential in today’s digital world. It’s important t

Twitter - we all heard of it, many know it well and others have never been on it. As a business owner or somebody in charge of marketing, I hope you are not one of the latter ones. But, many are still intimidated about it or not sure if it is worth it to add to your marketing mix. Here some facts that might show it is not a question whether your business should be on Twitter or not: 302 million monthly active users 500 million Tweets are sent per day 80% of Twitter active use

Social Networking at work used to be associated with inefficiency and boredom... not anymore! Facebook, the social networking giant has introduced "Facebook at Work," the latest effort of the social network leader to completely dominate your time online. The product is quite similar to the original Facebook, which was initially meant for a limited audience of university students. With this, the target audience is employees of a company. This new version of Facebook will allow