Generation Zers generally refers to people who were born between 1995 and 2012. Since Gen Z was exposed to so much technology as soon as they were born, they happen to know the ins and outs of social media, and are experts on their mobile devices. Gen Z is especially important to marketers because of their buying power and how relevant they are in today's population. Snap Chat Now, there are a few ways to directly target members of Gen Z. One thing members of Gen Z are very t

Marketing truly has the power to make or break a company. Remember Blockbuster and Sports Authority? These are some examples of brand images that pop into our heads when we think of brands we purchased as children that have now slowly fizzled away. Some companies don’t take the necessary steps needed to stay up to date with marketing trends to really get their product out there. With that being said, social media content is essential in today’s digital world. It’s important t