
Reaching out to Gen Z on Social Media
Generation Zers generally refers to people who were born between 1995 and 2012. Since Gen Z was exposed to so much technology as soon as they were born, they happen to know the ins and outs of social media, and are experts on their mobile devices. Gen Z is especially important to marketers because of their buying power and how relevant they are in today's population. Snap Chat Now, there are a few ways to directly target members of Gen Z. One thing members of Gen Z are very t