
Positive Marketing for a Positive Impact
Most marketing tactics trigger emotions in their targeted consumer. The problem with is that typically the emotions they trigger are negative ones. The consumer will leave the ad feeling jealous, out of place, angry, and even sad. Marketing strategies will tell the consumer they aren’t living life right without this product, or the world is ending unless they support a cause, and even that they haven’t been on a truly luxurious vacation before like the people they show on TV.