
Direct Mail - Is It Still Worth It?
Are you overlooking the value of direct mail? In the digital age of today, it can be easy to assume that e-mail marketing is the easiest and cheapest to reach your consumers. However, experienced marketers have uncovered that an integrated communications plan with both print and digital, can be even better for your business. The difference between an e-newsletter and direct mail, is that direct mail allows you to select a specific, location-based target market that is relevan