Marketing during the holidays is a great way to spread some cheer while bringing attention to your brand. However, companies can unintentionally fall into a boring, repetitive cycle if they’re not creative with their holidays campaigns. Being unique is a key part in making sure your business is visible and successful this season. To help you get started, we’ve collected some great tips for you to reach your holiday goals!
1. Acts of Service
With the rush of holiday shopping and travel plans, this season can be a stressful time for a lot of people. Although it can like this stress is inevitable, brands can use their resources to be of service to their customers. This means strengthening customer support and outreach so the the customer journey process is as seamless and stress-free as possible. Providing service not only promotes brand loyalty and strengthens customer-company relationships, but it also sets the company apart from competitors.
2. Plan Ahead
Utilizing social media tools, like Pinterest, Google Trends and Instagram Insights, can give you a good estimate on what customers will buy during the holidays. People usually start shopping in November, so it’s a good idea to start looking at trends weeks or months before. We also recommend looking over your company’s last year analytics for a place to start. Be careful, though - don’t get too comfortable with last year’s goals; trends often change, and you don’t want to be led astray by old fads!
3. Get Festive!
Although this tip may seem obvious, there’s a lot of creative freedom that comes with it. Appealing to the emotions can be an effective strategy to get your followers excited and nostalgic for the season. Utilize Instagram Stories to build a fun, festive campaign or do a giveaway! Creating live-time content builds relevancy and strengthens customer relationships.