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8 Marketing Terms You Should Know

As marketing professionals, we’ve been bombarded with marketing terms left and right throughout our career. It can be frustrating if you’re not 100% familiar with industry jargon. However, we think it’s very important to learn quickly; being familiar with marketing vocabulary will make you a more confident professional, and will allow you to have better conversations with clients and peers. We’ve compiled a list of 8 words and phrases to get you started:

Inbound Marketing

A method that captures interest and draws customers in through quality of content, social media marketing, SEO , and overall branding.

Key Performance Indicator (KPI)

A quantifiable value that is used to measure a company’s success in reaching their objectives.

Sales Enablement

Process of providing sales with resources like technology and content to allow sales employees to sell more efficiently and provide a better customer experience.

Buyer Journey

A series of stages a customer moves through that ultimately leads to a final decision. The journey consists of three main stages: awareness, consideration, and decision.

Relationship Marketing

Method that aims to maximize the value of the relationship between the business and their customers, which in turn, encourages repeat business.

SWOT Analysis

Analysis a company conducts to assess their Strengths, Weaknesses, Opportunities and Threats


User Experience

The experience your customer has when interacting with your brand, product, website, etc. A better experience usually translates to brand loyalty.

Click-Through Rate

Measure that evaluates the percentage of visitors on a website, email, or social media that click a specific link.

Bare Bones Marketing is a local marketing firm based in Austin, Texas. We’ve worked with a variety of brands from different industries. Interested in moving forward with one of the strategies mentioned above? Visit our website or give us a call.


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