When it comes to improving your site’s SEO rankings, backlinks are considered one of the most popular and effective vehicles. Put simply, if you want to rank higher on SERPs, you need to have backlinks from authority websites. It’s created when an external website owner links to yours – which is the reason some people call it an “external backlink”.
The question is how would you make sure that your backlink requests are impossible to turn down? While getting high-quality backlinks isn’t an easy job, there’re some best practices that can help you out. Keep on reading as we’re going to discuss four of them in detail.
Key ways to get high-quality backlinks
#1 Create shareable content
Regardless of the niche you’re in, shareable content brings you the opportunity of having your expertise spread across the web and improves your site’s chances of being linked to multiple platforms and web pages. Be it an infographic, an e-book, or a blog post, make sure that it’s well-researched and valuable so that it can be distributed with a CTA asking the viewers to share it. You can use Pinterest to have your content shared. When your Pinterest board is linked to your shareable content, there’s a chance that viewers will create a backlink when posting on their web pages or blog posts. You should also try to use different methods of targeted distribution like hashtags to reach your audience.
#2 Deliver a perfect pitch
There’re lots of sites that don’t get high-quality backlinks despite having valuable content. Why? Because they fail to pitch themselves well. The truth is that site owners don’t offer backlinks to anybody with a URL. They typically assess how those links are going to help themselves out. For any effective link building strategy, getting right backlinks is extremely important and that’s the reason almost every site owner tries to have the best links. So, what are the benefits for which external websites will link to yours? Most webmasters look for some common benefits that include relevant, detailed, and high-value content, and legitimacy of the website they’re going to link to.
#3 Target websites that refer to multiple competitors except you
If you can find web pages that mention some of your competitors except you, you can try to contact them and introduce yourself. To find relevant pages, first, make a list of some of your biggest competitors and run searches in Google to see the pages that mention them. Once you’ve found the websites, take a look at them and see why they don’t mention you. Reasons could be anything from your brand isn’t known to them to they’re preferring something done by your competitors, among others. Now, reach out to the websites and try to convince them to add your brand to their pages.
#4 Contribute as a guest author
When it comes to generating high-quality backlinks, guest posts can do wonders while showcasing your industry expertise. Many blogs and websites let their guest authors add a short writer biography either at the end or beginning of the posts, where backlinks can be added. It’d not only help you demonstrate your expertise but also to collaborate with those blogs and websites, which helps to develop your brand identity. It could be an uphill task to be allowed as a guest author, especially for websites with a huge following, but it’ll be highly effective if you can get it done.
While generating high-quality backlinks is often a time-consuming process, if you can get a good amount of them, you can surely experience an increase in your web traffic over time. To attain this, make sure your own website always remains high-quality and your content remains actionable and useful.
If you need more strategies to increase the number of high-quality backlinks, drop us a line at firstname.lastname@example.org or talk to us through phone at 512-571-2296 and our experts would be happy to help you.