It seems like in this digital age, a smartphone is a necessity. We’ve heard stories from friends and family when they forget their phones at home, they feel like their whole day is ruined. People rely on their smartphones for nearly everything - to track their calories, for GPS, for their emails, and shopping. According to Outerbox,
77% of Americans own a smartphone; over 230 million U.S. consumers own smartphones
79% of smartphone users have made a purchase online using their mobile device in the last 6 months
eCommerce dollars now comprise 10% of ALL retail revenue
80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
As you can see, with the rising rate of consumers using their phones to purchase online, it’s vital for companies to have a marketing strategy that includes their mobile audience. This article covers 5 ways you can optimize your content to better fit the needs of mobile users!
Use the “bite, snack, meal” method
Not everyone reads the same - especially on a digital device. There are some who like to take their time and read a whole article and there are others who just like to skim a headline. This method allows you to reiterate your content in three different ways for those different readers. When creating content, add a short and concise headline (bite), a summary that captures attention (snack), and the actual article/post (meal). This way, you’re guaranteed to make an impression on a variety of users.
Use a theme that is responsive
When creating a website or an app, the dimensions can get a little funky depending on which device you’re using. To make sure you are being inclusive of mobile users, invest in a responsive theme for your website. This way, your website will adapt to different screen sizes from tablets, to different smart phones and computers.
More visual, less copy
Mobile users tend to skim and scroll through their social media. With this in mind, when creating ads and content for social platforms, hold off on the text. Instead, use more images and visually-appealing graphics. If you’re telling a story, try doing so through an infographic or through a video/slideshow. This way, you’re more likely to capture the attention of your audience.
Make it interactive
Need help or don't know where to start? Bare Bones Marketing can help. We specialize in website design and content creation for a variety of industries. Check out our website or give us a call so we can start chatting!