Repurposing Your Content

Why Repurpose?

There’s a reason why your most popular blog posts or videos are doing so well; they cover topics that resonate with your target audience. Using that content and optimizing it for your social media is a great way to reinforce your message while reaching a wider audience and increasing overall engagement. It can also maintain your brand’s visibility in search engines and on social media all while allowing you to make the most of your resources. If you’re looking to repurpose your content, but don’t know where to start, here are some things to keep in mind, as well as helpful tips to inspire you.

1. Turn your blogs into pictures

Whether your business blogs tend to be technical or are whimsical, turn them into pictures so the information are easily digestible by your audience. You can summarize the findings in your blog by creating an infographic or an interesting post for various social media platforms like Instagram and Pinterest. Visual content tends to generate more impressions and engagement than just text, so this will capture your target audience’s attention more effectively. You can even hyperlink your blog to these posts to encourage your followers to read more.

2. Pay Attention to Timeliness!

When deciding what types of content you want to repurpose, you should determine how relevant the topic is. Picking one that is popular in the news might be a good idea - you could definitely ride its social media wave and garner attention. However, keep in mind that you may not be able to repurpose the content after some time, as the topic might be irrelevant. With this in mind, it is safer to pick “evergreen” and timeless topics, as you can repurpose without worrying about its social expiration date.

3. Group your posts into a Newsletter

If you have a mailing list, consider grouping your blog posts and promoting them into a monthly newsletter. This way, you can provide tips to your followers while also showcasing the content you already made. Your followers might not be able to stay up to date on all of your posts, but sending a newsletter with links and embedded promotional posts is a great way to repurpose content and garner interest.

Bare Bones Marketing is a local Marketing firm operated in Austin, Texas that specializes in working with small businesses to help them grow. If you need help with creating content, building a website or simply tackling your marketing goals, give us a call or contact us today!