If your clients see you as an expert, they are more likely to stick with you, be flexible, and recommend you to others. One of the most important concepts in the marketing world is the idea of trust. Trust is the basis of long-term relationships, and the driver of your reputation to the outside world. Here are a few things you can do to foster trust between your marketing efforts and clients:
When your clients are able to read about your work first-hand, they instantly become more confident in hiring you and believing in your services. As you've probably heard before, people pay more attention to what others have to say about you than what you have to say about yourself. This is why positive word-of-mouth is so crucial in the business world, and why it is important to build (and keep) trustworthy relationships with your clients.
Whether you sell a product or a service, there are many ways to showcase your work and provide your customers with examples showing your clients what you are capable of. Providing examples also shows the public that you are confident in your work and are eager to show it off. Some examples of this are photos, videos, and case studies.
Things like free giveaways and promotions can instill trust in your marketing and motivate customers to buy from you. They can also get a taste of the types of products or service you offer, especially if it is a current product or service or even a free e-book explaining what your business is all about.
Stay in Touch
It is important to keep in touch with your customers in order to show them that you care and are always interested in doing business with them. You want to show them that despite all the customers you have, they have not been forgotten, and you want to become a familiar face to them. After all, familiar faces are the ones we trust the most.
We hope you found these tips helpful and can apply them to your own business. Here at Bare Bones Marketing, we do everything in our power to gain our customers trust. As always, don't hesitate to give us a call for a free marketing consultation!