All design has three legs: form, function and intention. Form is achieved through the personality you embed in the written tone and the style of your visual language. The function is the intended message delivered to an audience. Intention is to identify why you are having the conversation. Design of a conversation, if done right, offers thoughtful consideration for how the recipient of a message feels.
Social media
Social media is a bombardment of billions of tiny cannons when managed in the wrong way. When conversations in social media are designed, the message arrives at the right time and makes an emotional connection with the recipient.To better connect with your audiences, you must first find your voice to give your messages form. Find confidence in your perspective and make it simplified, real and digestible. Social is not only about followers, likes, sales, marketing or advertising. Although these things make us feel affirmed in our social standing, it is the outcome, not the origin. The core of social is in the conversations you design. Great conversations happen between people who are interested in the emotions of each other.
Click below to read the full article!