Ever wonder why you picked one vendor over another — even when their quotes, services, and promises all looked the same? Or why some brands just feel right , while others make you hesitate? It’s not luck. It’s psychology. And if you run a business or handle marketing, understanding it can make all the difference between “no response” and “where do I sign?” The Myth: People Buy Logically Most businesses assume their buyers make rational decisions.They compare pricing, read spe