In 7 seconds, visitors decide if your brand is for them. Use this simple homepage clarity checklist to pass the test and win more leads. Why 7 seconds? Most visitors skim. In roughly seven seconds, they decide: stay, scan, or bounce . Your job isn’t to be clever—it’s to be unmistakably clear. “If a stranger can’t tell what you do in 7 seconds, you’re losing leads you already paid to attract.” The 7-Item Clarity Homepage Checklist (do this in 20 minutes) Open your homepage on