June 2011 - I remember the hype well! Google is coming out with its own social media platform, omg! What will Facebook do now? What is the impact on the marketing world? How successful will it be? Since it was Google that launched it, there was not doubt with most experts, that this will be huge! After all, it is Google! And Google helped with the hype - an 'invitation-only' phase allowed only 'VIPs' to use the platform - everybody else had to wait..... uh so exciting.... you