The best kinds of marketing campaigns are those that aim for a goal or end result, and are made by people who have a vision and expectation of what they want. Mediocre marketing campaigns that follow the norm sometimes get lost and don't end where people may like. Brand visibility If you are starting up a brand, or just hopped on board working for a brand, chances are you are or will become quite passionate about it. I mean, it's what you will be working with for at least 30