.png)
Website Design & Marketing Support for San Juan Capistrano businesses
Your website should make it easy for the right people to understand what you do, trust your business, and take the next step. Bare Bones Marketing helps small and growing businesses create clearer websites and more practical marketing systems - without the big-agency process.
-
15+ Years Building Websites
-
5-Star Client Ratings
-
Based in Rancho Mission Viejo with Personal, Reliable Support
Complimentary and no obligation—a practical 15-minute conversation about your website.
No website or have more marketing questions? Let's talk!
Nearby, Practical, and Easy to Work With
Based in nearby Rancho Mission Viejo, Bare Bones Marketing works with clients across the U.S. and internationally. San Juan Capistrano is also part of our everyday life - a place where we shop, use local services, and value the independent businesses that give the area its character.
We would love to help more local business owners create clearer websites and marketing that support where they want to go next.
Built for the Businesses That Keep San Juan Capistrano Moving
San Juan Capistrano has a special mix of long-established local businesses, professional services, restaurants, shops, and newer destinations that welcome visitors from across Southern California.
Whether your customers are local regulars, families discovering your business for the first time, or day visitors exploring the area, your website should make it easy for them to understand what you offer and take the next step.
More Than a Website. A Clearer Way Forward.
Bare Bones Marketing is led by Katharina Gruber, who brings together thoughtful design, clear organization, and more than 15 years of hands-on marketing experience.
Based in Rancho Mission Viejo, Katharina works personally with each client to turn scattered ideas, outdated materials, and competing priorities into a clearer, more connected marketing presence. The goal is not simply to build a website and hand it over. It is to create a practical foundation that helps your business move forward.
Originally from Germany, Katharina also works with clients in Germany and across the U.S. That international perspective is part of what makes Bare Bones Marketing adaptable and personal - with the added benefit of a local marketing partner who understands the community and is genuinely invested in seeing local businesses grow.
How We Can Help
Website Design & Redesign
A clearer, more credible website that reflects your business, works beautifully on mobile, and makes it easy for visitors to understand what you offer and what to do next.
Whether you are launching a new business, starting with your first professional website, or ready to replace a site that no longer represents where your business is today, we help bring the pieces together into a website that feels polished, clear, and purposeful.
Local SEO & AI Search
Practical improvements that help the right people find your business online - in local search, on Google, and increasingly through AI-powered search tools.
We look at how clearly your website explains what you do, how easily customers can find the information they need, and what updates can strengthen your visibility over time.
Ongoing Marketing Support
Hands-on help with the marketing details that otherwise sit on your list - from website updates and email marketing to marketing materials such as brochures and business cards, plus support for your social media presence.
We help keep the pieces moving, so your marketing stays clear, current, and connected.
Ready for a Fresh Look at Your Website or Marketing?
Whether your website feels outdated, unclear, or simply no longer reflects where your business is going, let’s start with a conversation.
And if you do not have a website yet, are starting something new, or have other marketing questions, we would be happy to talk through your ideas and help you identify a practical next step.