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How To: Email Marketing

While new digital platforms seem to be all the rage with marketing, did you know that email marketing triumphs over other marketing channels like social media and SEO? It’s true! The success of email can be mainly attributed to the vast number of users who actively use and check their email. This is why it’s vital for marketers to have a solid email-marketing strategy for their business. If you want to learn more, you’ve come to the right place! Keep reading to find out exactly what email marketing is and how you can utilize it for your own brand.

What is Email Marketing?

Techopedia defines email marketing as: “the targeting of consumers through electronic mail(email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing. It is also known as direct email marketing.”

Advantages of Email Marketing

Email marketing provides great ROI and measurement. Not only is the process inexpensive, but it also allows you to track the success of your campaign. By sending regular newsletters or updates on your company, you can track how many users are opening your emails and clicking important links. By doing this, you can learn exactly what kind of content and deals keep your followers interested. Moreso, you can even segment your emails by demographic preferences (age, income, etc.)

Email Marketing is stronger than ever!

According to HostPapa’s study on the benefits of email versus social media , they found that:

94% send or receive email, making it the internet’s most popular activity

75% of adult online users say that email marketing is their preferred marketing methods

email offers more reporting and analytics capability, such as click-through rates, open rates, bounce rates, and conversions

Tips to get started

Get permission

Always get permission from your users so you don’t automatically get reported for spam. The best way it to create a “sign up” list and post it to your website or social media with a call to action. However, you need to provide a benefit to the user - what will they get out of signing up for your newsletters? Perhaps sneak peaks of new products or discounts?

Segment your list

You can’t possibly reach every email user in the world. That’s why it’s important to segment your marketing list, so it reaches ideal customers. There are a variety of platforms, like MailChimp, that can help you manage your audience so you’re creating effective and impactful emails.

Create great content

To keep users interested in your emails, you have to create meaningful and interesting content. To reiterate, make sure you’re creating some kind of value for the reader - don’t just send the same things over and over again. If you want to give your brand more authenticity, consider having a “behind the scenes” series or a short interview with your company’s employee of the month. Showcasing your company’s personality is a great way to keep readers engaged and interested.

We hope we got your thinking gears moving about how you can use email marketing for your business. If you want to discuss how to strategize and implement these efforts, give us a call or visit our website!


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