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Exploring SXSW as a Marketing Professional

Updated: Apr 14


If you’re an Austin local, you’re probably not a stranger to South by Southwest. It’s the annual event that combines film, media, music and conferences and brings tens of thousands of people to the city. The event usually happens during March - this year, it falls between March 8 to the 17th. As tech and media companies flock to the city to share innovative ideas and the things they’ve been working on in the past year, we highly encourage marketing professionals to attend. You’ll learn valuable trends and information from expert speakers and about different industries. Here are some events to keep an eye out for:


Accenture Interactive


Accenture’s calls their Experience Cantina their “innovation playground.” There, you’ll find cutting-edge gadgets that you can play and interact with, including a full-body Haptic suit and Microsoft Hololens. Kendra Scott and the Accenture even teamed up to utilize augmented reality technology to the online jewelry shopping process. With this technology, attendees can witness how they look in different Kendra Scott jewelry sets through their iphones. This cantina is located at: Micheladas Cafe y Cantina | 333 E 2nd St, Austin, TX 78701 and is open to the public.


Planoly Digital Age of Storytelling


Planoly is a software that allows you to manage, plan and schedule Instagram posts and they are hosting a full day worth of panel and workshops centered around social media marketing. They are launching their new app, StoriesEdit!, that make the process of creating Instagram Stories campaigns much easier. The best part? The event is free (with an RSVP) and the first 150 attendees get free swag. Learn more here


Bumble Hive


Bumble is inviting all attendees to come by their hive and enjoy coffee (all day!) and breakfast tacos (7 am - 9 am) on them. There’s time to network with Bumble experts and learn tips and tricks for the professional world. Everyday has a different schedule that explores mindfulness, wellness and women in the workplace. Check out their schedule on the Facebook invite here


Women in Digital | SXSW Panel


For their third year at SXSW, Women in Digital dive deep in topics like “the Motherhood tax” and explore ways for women to find in their voice in the digital space. On March 11, they have a full day planned with panels from leading experts who will share their insights and advice. RSVP on the Facebook page to stream it live.

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