When most people think about social media, they imagine friends connecting and sharing what they are up to on any given day. Although this does make up a large portion of social media, it can also be used for much much more. Social media gives us the ability to not only directly share information about our company and industry to customers, but allows us to engage in customer service activities, boost brand awareness, and pull in new customers.
Check up on what customers are saying
Firstly, social media is a great way to check up on what customers are saying about your company. Whether it's positive or negative word of mouth, you can use the information gained via social media to improve your product or service, and maybe even take it off the market if it isn't getting the best customer reaction. Also, it allows us to respond to our customers to let them know we care and are working to meet their needs.
Additionally, social media gets your brand known, and provides your customers to put a face to a name. With an increasing amount of people joining social media networks each and every day, your company is guaranteed exposure to a variety of audiences. You can also have fun with your posts and show your customers what you are all about, which will actually bring them closer to your brand. Hey, you might even gain a customer base you didn't even imagine was possible to begin with!
If you're feeling hesitant about hopping on the social media train, or unsure how to get your efforts going, feel free to give us a call at 512.571.2296 and we can talk marketing!