Often, we get so caught up in the sales process that we forget about the little things. Yes, it is important to sell your products and services and achieve profitability, but it is also important to market your products in a way that shows the value that you are bringing to the table. Here are a few things you can do to further establish your brand and really get your name out there:
1) Host free training.
People like to see what they are getting themselves into when they are in the process of deciding what to buy, which is why videos, webinars, etc. are often quite successful. Hosting free trainings will not only familiarize the public with your brand, but create a sense of trust associated with your company.
2) Send notes to past clients.
Feeling forgotten? Handwritten cards and cards with corporate identity are a great way to reach out to old clients that you may not have heard from in a while. Even better yet, Bare Bones can help you create them!
3) Interview others.
Find people in your community that are powerful within your industry, and conduct an interview, formal or informal. Who knows, they could share or post your interview somewhere that many eyes will see!
4) Reach out to local media.
Seek out a local newspaper or social media account and see if they will feature your business. You would be surprised about how many new clients can come from this!
Is this sounding a bit overwhelming? Don't worry, Bare Bones Marketing can help you with each of these steps and get your company's name out there. Call us today at 512.571.2296!