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Sleep Crown
Improving Sleep, One Pillow at a Time
Starting Point
Sleep Crown began as a single-product startup with a visionary founder and a completely new concept: an over-the-head pillow designed to block light and sound for deeper sleep. With no online presence and a product type unfamiliar to consumers, the challenge was clear — build awareness, educate the market, and create a brand that felt as soothing as the product itself.
Our Approach
We built their first website nearly eight years ago and have supported the brand ever since. The goal: create an online experience that felt authentic, soft, and calming — while clearly communicating what the product does and why it works.
We crafted an e-commerce site that was simple to navigate, ready to scale, and aligned with Sleep Crown’s warm, nurturing aesthetic.
As the company grew, we continued to expand the website with new products, inventory integrations, third-party app connections, dedicated landing pages, and seasonal promotions. Our ongoing support also includes email marketing, creative updates, and digital marketing assistance.
The Results
From a one-person dream to a thriving million-dollar brand, Sleep Crown has grown into a widely recognized and beloved sleep product. Featured on Buzzfeed, PopSugar, and endorsed by wellness influencers and celebrities, the brand now enjoys consistent e-commerce sales and strong customer loyalty.
The website evolved alongside the business — adding new product lines, educational content, and ongoing optimizations to support conversion and user experience.
We continue to partner with Sleep Crown today, ensuring their website, e-commerce platform, and marketing efforts stay fresh, functional, and effective.
Visit Sleep Crown
