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International Paper Box
Full-Service Marketing Support for a major Packaging Manufacturer
Starting Point
International PaperBox (IPB) is a well-established folding carton manufacturer in Salt Lake City, Utah, serving brands across the U.S. With decades of industry experience and a strong reputation locally, they were ready to elevate their marketing, strengthen their online presence, and build a consistent digital footprint that matched the quality of their work.
They needed a modern website, clearer messaging, ongoing SEO, and active content and social media management — all from a marketing partner who could support them month after month.
Our Approach
We began with a complete website redesign to better showcase IPB’s expertise, capabilities, and production strengths. The new site focused on clean navigation, modern visuals, stronger messaging, and a structure optimized for SEO and long-term growth.
Once the website launched, we implemented a full monthly marketing program that includes:
SEO & AI Search Optimization: Ongoing keyword research, optimized pages, technical improvements, blogs, and AI-search readiness.
Social Media Marketing: Monthly strategic planning, design, scheduling, engagement, and analytics for LinkedIn, Instagram, and Facebook.
Email Marketing: Regular e-blasts featuring product spotlights, company updates, sustainability messaging, and educational content.
Lead Generation & Automation: We concept, design, and produce high-value lead magnets that position IPB as an expert resource.
This includes:
Developing the content and creative design
Building dedicated landing pages
Setting up automated lead-capture and follow-up sequences
Integrating forms, tagging, and email automation
Tracking performance and optimizing for conversions
These lead magnets support consistent inbound lead generation and help IPB attract higher-quality prospects.
Creative & Content Support: Blog posts, case studies, website updates, product descriptions, photography coordination, and print/digital collateral.
Marketing Strategy & Advisory: Monthly planning calls, analytics reviews, campaign recommendations, and continuous optimization across all channels.
This ongoing partnership allows International PaperBox to stay visible, consistent, and competitive in a fast-moving B2B environment — without managing marketing internally.
The Results
The redesigned website improved user experience, clarity, and conversion — helping prospective customers understand IPB’s capabilities and quality standard immediately.
Continuous SEO work has strengthened their organic search performance, increased keyword rankings, and expanded visibility in both Google search and AI-driven search experiences.
Lead magnets and automated landing pages now generate inbound leads consistently, allowing IPB to capture, nurture, and convert prospects more efficiently.
Social media engagement continues to grow, helping IPB position itself as a knowledgeable, trustworthy partner in the packaging and printing industry. Monthly email campaigns keep customers informed, nurtured, and connected.
Our ongoing monthly work ensures their marketing stays active, current, and aligned with their business goals — and we’re proud to serve as their long-term marketing partner.
Visit International PaperBox
