In 7 Seconds: Is Your Homepage Winning Leads? Use this simple homepage clarity checklist to pass the test and win more leads. Why 7 Seconds? Most visitors skim. In roughly seven seconds, they decide: stay, scan, or bounce . Your job isn’t to be clever—it’s to be unmistakably clear. “If a stranger can’t tell what you do in 7 seconds, you’re losing leads you already paid to attract.” The 7-Item Clarity Homepage Checklist (Do This in 20 Minutes) Open your homepage on a laptop an