Last week, we provided some KPI measurements to track your blog with. This week, we wanted to finish that list so you can be on your way in becoming a blog aficionado!
Bounce Rate
A bounce rate refers to the percentage of users who visit your website and leave after interacting with only one page. You want to aim for a small number; a large number (typically over 70%) can denote underlying issues with your website or content. However, keep in mind that there are always exceptions; if you’re promoting a specific blog post that month, it’s not unusual for your bounce rate to be high since users will most likely read that particular blog post and leave your site. Thankfully, software tools, like Google Analytics, can help you track analytics by your general site and by specific pages, as well.
Time on Site
The duration a visitor stays on your blog can give you a high-level understanding of what types of content resonate with your audience. Monitoring posts with a shorter user session can shine light on patterns that are inherently hurting your blog - there may be certain topics that aren’t relevant to your audience or certain formats that make the content unappealing to read. Keep in mind that bounce rate and time on site correlate with each other; if the majority of users spend a short time on your blog, it typically means that your bounce rate is high. With this in mind, It’s vital to identify these trends early on, as many visitors avoid exploring the rest of your blog if they feel the quality is lacking.
We would love to help you with your blogging needs. If you are having a hard time with content marketing, call the Bare Bones team and we can help you get started on achieving your marketing goals!