One marketing technique that is often overlooked is e-mail campaigning. This tool comes in all shapes and sizes, and allows you to customize your information basically however you want to! It's relatively inexpensive, able to be carried out in a matter of hours, and can provide you with results just minutes after it is implemented. Here are some other advantages of e-mail campaigns that you may not have been aware of:
Personalized Information
If you are a company that is trying to hit multiple target audiences, have no fear! You can create multiple campaigns, each tailored to a specific audience, with information and activities directly relevant to that audience. For example, if you are an automobile dealership that sells a wide range of cars, you could start a campaign promoting luxury cars geared towards a more elite audience while also running a campaign for a basic four-door sedan geared more toward middle-class families.
Easy Access to Information
There are many platforms available for you to use to generate e-mail campaigns. Most of these platforms provide you with many metrics to observe once your e-mail campaign is sent out, including open rates, click-through rates and many more. This information can help you to decide things like how interested a given customer is, or how effectively your product or service is reaching your target audience.
High Return on Investment
Like with any marketing strategy, you want to get the most out of it as possible. E-mail marketing happens to have one of the highest returns on investment for marketers. People are more likely to open e-mails from e-mail campaigns rather than say, a letter in the mail, because of the personalization and convenience.
With all of this being said, our Bare Bones Marketing Team would be thrilled to get you started with e-mail campaigns ASAP! Give us a call at 512.571.2296 for a free consultation!